Cereal brand Kellogg announced today in a statement that they’re no longer advertising on Breitbart.
Breitbart has received a lot of attention recently over former chief Steve Bannon‘s White House appointment, leading to lots of discussion about Breitbart’s audience and content (particularly the concerns about the “alt-right”).
Kellogg sent the following statement to Bloomberg:
“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company. We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove our ads from that site.”
Breitbart responded in a statement obtained by the AP:
Breitbart said Kellogg was denigrating “to its own detriment” a loyal and engaged community of consumers who helped elect Trump, saying the site had 45 million unique visitors in the last thirty days.
“Kellogg’s decision to blacklist one of the largest conservative media outlets in America is economic censorship of mainstream conservative political discourse,” it said in a statement. “That is as un-American as it gets.”
Breitbart CEO Larry Solov spoke with The Hollywood Reporter about how Kellogg and other companies are halting ads on the site, saying, “What you’re seeing is Kellogg’s and others buying into a false, left-wing narrative that our 45 million readers are deplorables.”
[image via screengrab]