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ABC ratings plunge when Megyn Kelly appears

Megyn Kelly ("Good Morning America" screenshot)

Megyn Kelly (“Good Morning America” screenshot)

Will Megyn Kelly be the next Katie Couric as she makes her transition to NBC?

Time will tell, but the former Fox News anchorwoman’s recent appearance on ABC’s “Good Morning America” is raising eyebrows as it reportedly caused the network’s ratings to plunge drastically.

While she was still employed by Fox and plugging her book, “Settle For More,” Kelly was interviewed by ABC’s George Stephanopoulos during a Nov. 15 segment on “GMA.”

According to Mediaite, “The minute-by-minute ratings for GMA took a major (and surprising) dive during her segment … .”

Rachel Stockman of Mediaite noted: “According to sources with access to those all important and specific network ratings, Kelly appeared for approximately 10 minutes at around 7:31 a.m., during that time, the ratings continued to plummet in particular compared to other days.

“Network execs across the board apparently expected that the Fox News host’s interview would boost the bottom of the 7 o’clock hour especially since she was discussing controversial allegations against her former boss, Roger Ailes. But – that didn’t happen.”

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During her segment on ABC, Kelly told Stephanopoulos about her relationship with Ailes during her first year working as a reporter with Fox.

“He tried to kiss me three times … and when I rejected that, he asked me when my contract was up,” Kelly explained. “I wrestled with what to do.”

Watch Megyn Kelly’s interview Nov. 15, 2016, on ABC’s “Good Morning America”:

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Stockman reported: “While the interview was certainly interesting, the ratings didn’t pan out for GMA. And, interestingly, this interview came around the same time that Kelly was in contract discussions with other networks including ABC.”

She concluded: “Kelly was eager to take the peacock network offer because it allowed more time to spend with her three young children. However, some have been skeptical about Kelly’s ability to maintain a daytime audience, citing the failure of both Katie Couric and Anderson Cooper to do so. She is reportedly slated to take over the third hour of ‘Today’ with her new show. And according to two sources at different networks the downturn in ratings that morning ‘did not go unnoticed.’ With that said, ratings from one morning would not, in and of itself, have changed the competition for the uber-talented Kelly. But with a move that has been called risky and bold, any indicators must have been carefully scrutinized.”

For years, Katie Couric had been the popular golden girl of NBC, anchoring the highly rated morning program, “Today.”

However, when she left NBC to become the anchor of the “CBS Evening News,” her ratings tanked.

Couric is no longer on the air with any major broadcast network, but is reporting for Yahoo News, conducting interviews for an online program called “Katie On Demand.”

Follow Joe Kovacs on Twitter @JoeKovacsNews

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