Apologies to The Sound of Music, but if you are conservative think tank (and bastion of GOP establishment) The Heritage Foundation, how do you solve a problem like
Maria President Donald Trump? He consistently hates on “the establishment” (which they basically define) but fundraising emails still need to go out. ‘Tis a puzzlement!
Though the current president self-identifies as a Republican, he was elected on the promise of “draining the swamp” of DC insiders…which is exactly how one might describe The Heritage Foundation. But those conservative think tankers (tank thinkers?) don’t pay for themselves, so the fundraising show goes on.
Which leads us to this remarkably well crafted — if not somewhat tortured — email sent out for donations by Ed Feulner, president of the organization. If one didn’t know better, or woke up from a two year coma, this email might be read as if the United States had elected that troubled kid from elementary school. You know the type — the problem child that is both whip smart but still kind of a f*ck-up?
You can see the entire letter below, but “The way he thinks and acts stems from past experiences…” and “it should come as no surprise that he doesn’t act
normal like a politician,” sort of reads like “We understand that Johnny is his own worst enemy” and “he creates doesn’t play well with others, but that’s who he is and we need to work with that.”
It’s quite the remarkable exercise in copywriting that’s aimed at eliciting donations on the back of a disruptive figure who rhetorically threatens an institution rooted in the tradition and conservative values that have made The Heritage Foundation one of, if not THE, most powerful think tanks in Washington D.C.
A think tank in DC serves two basic functions: 1) to influence the party n power by persuading them or 2) to oppose the party in power by articulating clear and researched positions against it. In this case, Heritage is charged with trying to influence and persuade the Trump Admin. In this case, the email below speaks to that goal, especially when the recipients are those Republicans still licking wounds over a failed JEB! campaign.
Placed in context of Newt Gingrich‘s Understanding Trump, this fundraising email almost reads as though Donald J. Trump is on the spectrum. A spectrum of greatness, amirite?! (High five!)
Read the letter below in its entirety. Am I seeing too much into it? Maybe. But on a mid-August day when everyone is on vacation? This’ll do.