Viacom is standing with all students as they participate in the #NationalSchoolWalkout against Gun Violence. From 10:00-10:17am, our networks will be going dark in solidarity to support the reach and impact of their activism.
— Viacom (@Viacom) March 14, 2018
Viacom’s cable networks lent support to the student marches around the country today by suspending their programming in honor of those who died in the Parkland school shooting.
Thousands of students walked out of class in order to take part in a nationwide protest and demand legislative action for gun control and school safety. To this end, Nickelodeon, Comedy Central, BET, MTV, and several other Viacom properties went dark for 17 minutes today and aired these messages around the country:
— Lisa Bader (@lisalynn75) March 14, 2018
— Comedy Central (@ComedyCentral) March 14, 2018
— BET (@BET) March 14, 2018
MTV took things a step further by allowing student protesters to takeover the network’s Twitter account:
— MTV (@MTV) March 14, 2018
Marva Smalls, Viacom’s executive vice president of global inclusion, offered a statement in a blog on the company’s website:
“With more than 17 young people dying from gun violence every single day, unfortunately no community is safe. We believe it’s critical to support the inspiring efforts of our youth, who are literally fighting for their lives. Viacom also has a responsibility to our audiences to do everything we can to elevate the many brave and bold activists to help them extend the reach and impact of their voices in this important movement.”
[Image via screengrab]